Resume

Experience

Senior Account Director
Real Chemistry
February 2023 - Present

Lead multiple pharmaceutical client accounts focused on data visualization via custom medical illustrations and animations, VR app development, and annual congress and event booth strategy and content development.

Senior Account Director, Client Success
Promoted from Account Director, Oct 2021
Grayduck Health, a division of RAZR Marketing, Inc.
January 2021 - December 2022

  • Lead organic growth and client retention across three specialties within the Medtronic account; increased revenue from ~$500k to more than $3M in 1 year.

  • Supervise a team of Account Supervisors and Account Executives who manage day-to-day execution of client projects and maintain positive client relationships; guide career path and personal growth.

Account Supervisor (Contract)
Periscope
September 2020 - December 2020

  • Manage multiple OOH, digital, print, and social marketing campaigns for UnitedHealthcare and Optum, spanning lead generation messaging strategies during annual enrollment period, to retention of existing enrollees through engagement within customer journey.

Account Supervisor
space150
April 2019 - July 2020

  • Owned $1MM+ client accounts designed to both build brands from the bottom up, and to bring a modern voice back to established B2B and B2C companies through digital channels—websites, apps, paid media, TV, radio, social media, and in-store displays. Clients include Infuse, 3M’s Brand Social, Cambria Countertops, Sun Country Airlines, and Allstate Insurance.

  • Led cross-functional teams to ensure strategic vision and successful execution.

  • Assisted in agency’s new business strategy, proposal review, and new business pitches.

Account Supervisor
ICF Next
October 2018 - April 2019

  • Oversaw Wyndham Rewards loyalty program re-brand and communications strategy from ideation through final launch.

Account Supervisor (Contract)
Wunderman Thompson
February 2018 - October 2018

  • Created a complete customer journey plan for Xcel Energy, engaging cross-functional team members from data to creative for segmentation analysis, key persona development, and content strategy.

  • Managed You + Blue TV & radio commercial campaigns “Experience” and “Together” for Blue Cross Blue Shield of Minnesota from kickoff through in-market execution via paid media channels.

  • Assisted in presenting 2018 Black Friday campaign concepts to Best Buy, ultimately driving increased Q4 sales and revenue YOY.

Account Manager
YA | Engage (Closed as of 4.3.2020)
December 2015 - February 2018

  • Managed $8MM client portfolio for Fortune 500 clients with successful revenue increase of 20% YOY. Clients included Xfinity, Verizon, US Cellular, Cox, Time Warner / Spectrum Business, RJ Reynolds, TruGreen, and MedicalAlert.

  • Oversaw three Request for Proposal wins; two to retain business and one new business totaling $3MM.

  • Developed customer lifecycle journey to engage client’s customers through multiple touch points, increase retention and provide incremental value.

  • Approached client relationships with a strategic, customer-centric model to drive client’s marketing objectives by putting their customer first.

Program Director - Digital Media
Mediaspace Solutions
February 2014 - December 2015

  • Developed vision of major projects for Frontier Communications complete digital strategy and business objectives.

  • Led strategic account planning cycle to ensure client’s needs and expectations were met.

  • Coordinated all aspects of ongoing program development including planning, organizing, staffing, and leading program activities.

Marketing Manager
EQ Holdings
July 2012 - February 2014

  • Designed and implemented B2B and B2C digital media strategy leveraging social, blogs, SEO, SEM and PPC.

  • Measured daily progress and engagement to evaluate overall business strategy and marketing objectives.

  • Led marketing team’s efforts focused on new business development, lead nurturing, communications strategies, and continued growth of B2B and B2C business units.

Digital Marketing Specialist
Frontier Communications
February 2011 - July 2012

Publicist
Brosseau Public Relations (Closed 2014)
August 2008 - January 2011

Education

M.A., Strategic Communication Management
Concordia University, St. Paul
Graduated June 2013

B.S., Mass Communications, Marketing
Minnesota State University, Mankato
Graduated May 2008