Communicator. Leader. Explorer.
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About Me
HEY!
I'm Caroline. Here's what I’ve learned.
Garnering attention from your audience is tricky, but you already knew that.
What do they want from you? Why should they care about your products or services?
An experienced, consumer-minded, real-world communicator brings your message out of the noise.
My career has allowed me to actively pursue strategic roles in both corporate and agency environments to help position brands and their products at the forefront of your audiences' minds. I have worked for industries I am most interested in and passionate about including medical technology and device, healthcare, retail, travel & hospitality, telecommunications, sustainable energy, and event management.
To maintain a strong work-life balance, I enjoy hobbies such as hiking, cooking, and traveling. Additionally, each year I set out to learn a new skill that will keep my mind and/or body active.
Resume
Experience
Senior Account Director
Real Chemistry
February 2023 - Present
Lead multiple pharmaceutical client accounts focused on data visualization via custom medical illustrations and animations, VR app development, and annual congress and event booth strategy and content development.
Senior Account Director, Client Success
Promoted from Account Director, Oct 2021
Grayduck Health, a division of RAZR Marketing, Inc.
January 2021 - December 2022
Lead organic growth and client retention across three specialties within the Medtronic account; increased revenue from ~$500k to more than $3M in 1 year.
Supervise a team of Account Supervisors and Account Executives who manage day-to-day execution of client projects and maintain positive client relationships; guide career path and personal growth.
Account Supervisor (Contract)
Periscope
September 2020 - December 2020
Manage multiple OOH, digital, print, and social marketing campaigns for UnitedHealthcare and Optum, spanning lead generation messaging strategies during annual enrollment period, to retention of existing enrollees through engagement within customer journey.
Account Supervisor
space150
April 2019 - July 2020
Owned $1MM+ client accounts designed to both build brands from the bottom up, and to bring a modern voice back to established B2B and B2C companies through digital channels—websites, apps, paid media, TV, radio, social media, and in-store displays. Clients include Infuse, 3M’s Brand Social, Cambria Countertops, Sun Country Airlines, and Allstate Insurance.
Led cross-functional teams to ensure strategic vision and successful execution.
Assisted in agency’s new business strategy, proposal review, and new business pitches.
Account Supervisor
ICF Next
October 2018 - April 2019
Oversaw Wyndham Rewards loyalty program re-brand and communications strategy from ideation through final launch.
Account Supervisor (Contract)
Wunderman Thompson
February 2018 - October 2018
Created a complete customer journey plan for Xcel Energy, engaging cross-functional team members from data to creative for segmentation analysis, key persona development, and content strategy.
Managed You + Blue TV & radio commercial campaigns “Experience” and “Together” for Blue Cross Blue Shield of Minnesota from kickoff through in-market execution via paid media channels.
Assisted in presenting 2018 Black Friday campaign concepts to Best Buy, ultimately driving increased Q4 sales and revenue YOY.
Account Manager
YA | Engage (Closed as of 4.3.2020)
December 2015 - February 2018
Managed $8MM client portfolio for Fortune 500 clients with successful revenue increase of 20% YOY. Clients included Xfinity, Verizon, US Cellular, Cox, Time Warner / Spectrum Business, RJ Reynolds, TruGreen, and MedicalAlert.
Oversaw three Request for Proposal wins; two to retain business and one new business totaling $3MM.
Developed customer lifecycle journey to engage client’s customers through multiple touch points, increase retention and provide incremental value.
Approached client relationships with a strategic, customer-centric model to drive client’s marketing objectives by putting their customer first.
Program Director - Digital Media
Mediaspace Solutions
February 2014 - December 2015
Developed vision of major projects for Frontier Communications complete digital strategy and business objectives.
Led strategic account planning cycle to ensure client’s needs and expectations were met.
Coordinated all aspects of ongoing program development including planning, organizing, staffing, and leading program activities.
Marketing Manager
EQ Holdings
July 2012 - February 2014
Designed and implemented B2B and B2C digital media strategy leveraging social, blogs, SEO, SEM and PPC.
Measured daily progress and engagement to evaluate overall business strategy and marketing objectives.
Led marketing team’s efforts focused on new business development, lead nurturing, communications strategies, and continued growth of B2B and B2C business units.
Digital Marketing Specialist
Frontier Communications
February 2011 - July 2012
Publicist
Brosseau Public Relations (Closed 2014)
August 2008 - January 2011
Education
M.A., Strategic Communication Management
Concordia University, St. Paul
Graduated June 2013
B.S., Mass Communications, Marketing
Minnesota State University, Mankato
Graduated May 2008
Testimonials
“A highlight in my career was working with Caroline Kornowicz. Highly skilled in project management, big-picture thinking, and effective communication, Caroline is the glue that keeps high-performing teams and projects intact. She has the gift of driving urgent tasks with a calming force that keeps morale high and work completed on time and often ahead of schedule. Taking an active role in meetings, she’s not afraid to ask difficult questions to ensure that she and her team are hitting the mark. Caroline is a seasoned professional who works well with all levels of leadership and is trusted among her peers, colleagues, and business partners.”
“I had the pleasure to work with Caroline for over a year and have nothing but great things to say! Caroline is a true team player and leader for her clients. She digs into her client’s businesses so she can be a true advisor and collaborator on her accounts - both with internal teams and client teams. She has the respect of her clients and the respect of her team. She helps push project deliverables to be strategic and top-notch and jumps in to help if needed.”
“Caroline focuses on creating an optimal customer experience first and foremost, from beginning to end. Her approach is results-oriented, professional, and focused. Caroline will be an asset to any organization searching to expand their client management talent with a strategic and effective leader.”
“Caroline proved herself to be an exceptional digital marketing program director. Her attention to detail while juggling multiple projects and people was fantastic. She was great to work with as her communication style is very straightforward and clear.”
“Caroline is motivated and dedicated to completing whatever she takes on. She has a can-do attitude and never lets anything get in her way when it comes to completing an event. She knows how to handle herself under stressful situations and is always on her toes for thinking out of the box when something goes wrong. She is organized, a great communicator and a team player. She understands the importance of delegating and asking for help when needed. She is encouraging, supportive, great work ethic and passionate.”
“When it comes to social media and project management, Caroline knows her stuff. I worked with Caroline on an ongoing basis for about 18 months on a variety of social media and marketing projects. Not only did she deliver results consistently, but she did so with a smile on her face—even while balancing crazy schedules and tight deadlines. She’s smart, friendly and a real asset. As a leader and team member, Caroline comes highly recommended.”
“Whatever it is, the way you tell your story online can make all the difference.”
